Russell Olsen the Chief Product Officer for WebPT is our special guest this week on episode 12 of the Monetize Your Payments podcast.

Russell grew up in Atlanta went to Brigham Young University – and is currently in Phoenix Arizona.

WebPT helps rehab therapists more efficiently run their business – it was co-founded by a therapist and built for therapists. The company is about 12 years old and have about 40% market share.

Their goal is to make the payment experience more seamless and frictionless so the business owner, typically a physical therapist can focus on their patients and not on collecting money.

Today they are leveraging a referral model as the timing and costs to fully own the payments experience just didn’t align with their goals.